Policies

Terms & Conditions

Imagine Nation Books dba Books Are Fun ("BAF") has created this Privacy Policy to demonstrate its commitment to user privacy and online data security, and to communicate its information gathering, use and dissemination practices for users of this " BooksAreFun.com" and "RewardsAreFun.com" sites (the "Sites"). This Privacy Policy applies to users of the Sites ("Users"). The terms of BAF's Service Agreement applies to privacy issues associated with the Books Are Fun services provided through the Sites (the "Service"). You must enter into a Service Agreement with BAF in order to receive the service.

1. Information Collected.
Through your use of the Site, you may be asked to provide, or Books Are Fun may gather, certain information and data described on the Site and in this Privacy Policy. Some of this information and data will be identifiable as yours, your customers' and/or your suppliers' information, including names, addresses, phone numbers, e-mail addresses, financial information and compilations of data (collectively, your "Identifiable Information").

2. BAF's Protection and Use of Your Identifiable Information.

2.1 BAF shall use your Identifiable Information only in association with its operation and administration of the Site and its communications with you. BAF shall maintain the confidentiality of your Identifiable Information in the same manner in which it protects its own confidential information of like kind, but in no event shall BAF take less than reasonable precautions to prevent the unauthorized disclosure or use of your Identifiable Information.

2.2 BAF may disclose your Identifiable Information to its employees and contractors on a need to know basis provided that such employees and contractors have confidentiality obligations to BAF. BAF may also disclose your Identifiable Information as required by applicable law or pursuant to a subpoena, order and/or request of a court or other governmental, legislative or regulatory body. Lastly, BAF may modify your Identifiable Information such that it is not identifiable as yours, and BAF may store, analyze, manipulate, aggregate, display, disclose, distribute, retain and otherwise use such unidentifiable information without restriction.

2.3 BAF's obligations under this Privacy Policy do not apply to any information or data that:
(a) is not identifiable as yours;
(b) is or becomes entirely in the public domain;
(c) was known to BAF prior to its access to the information or data;
(d) received lawfully from a third party through no breach of any obligation of confidentiality owed to you;
(e) created by BAF independently of its access to or use of your Identifiable Information.

2.4 Subject to the terms of this Privacy Policy, BAF will return your Identifiable Information, and all copies thereof, within a reasonable time after your request. However, BAF may retain one (1) copy of all of your Identifiable Information solely for its own record keeping purposes. BAF will have no obligation or responsibility to return or provide any unidentifiable information to you.

3. Security.
The Site has security measures in place to help protect against the loss, misuse, alteration or unauthorized disclosure of your information and data under BAF's control. When the Site is accessed using Netscape Navigator, or Microsoft Internet Explorer versions 4.0 or higher, Secure Socket Layer technology protects information using both server authentication and data encryption to help ensure that your information and data are safe, secure, and available only to you. BAF also implements an advanced security method based on dynamic data and encoded session identifications, and hosts the Site in a secure server environment to help prevent interference or access from outside intruders.

4. Opt-Out Policy.
You have the option to opt out of providing certain information or data, from being contacted by or receiving information from BAF, its sponsors, advertisers, affiliates and/or strategic partners, and to choose how BAF uses your information and data. You may exercise your options by sending an e-mail with your request to "customerservice@booksarefun.com"

5. Reviewing, Correcting & Updating Your Identifiable Information.
You may review, update and correct your Identifiable Information by editing your User Profile. To edit your User Profile, log on to the Site using the business administrator user and password, select "Services" and "Account Manager" and follow the prompts. To have your Identifiable Information returned you can either send an e-mail request to "customerservice@booksarefun.com " or call (888) 516-3431.

6. Internet Protocol Addresses.
Internet Protocol ("IP") addresses are identification numbers assigned to a User's computer by its Internet Service Provider each time the User logs onto the Internet, or are permanently assigned if a User has an open connection to the Internet. IP addresses are used by BAF to, among other things, administer the Site, help diagnose technical problems, and to track and analyze aggregate data associated with the Site. BAF may provide such IP addresses and/or such aggregate data to third parties. However, IP addresses are not linked to your Identifiable Information, and BAF will not disclose your Identifiable Information in providing IP addresses or aggregate data to third parties.

7. Client Variables and Cookies.
A "client variable" is a piece of data stored on the server containing information about the User. A "cookie" is a piece of data stored on a User's hard drive containing information about the User. BAF uses Client Variables to authenticate Users and provide time saving shortcuts and preferences. This data is stored for approximately one day following a User's session, after which it is automatically deleted. Some of BAF's sponsors, advertisers, affiliates and/or strategic partners use cookies, however BAF has no access to or control over these cookies.

8. Third Party Sites.
The Site contains links to other web sites. BAF is not affiliated with, and BAF does not endorse or sponsor, any such linked sites. BAF provides any such links to you only as a matter of convenience, and in no event shall BAF be responsible or liable for any content, products, or other materials on or available from or through such sites, including, but not limited to, the privacy practices or the content of these other web sites. Users will need to review the privacy policies or statements of these other web sites to understand the operators' information gathering, use and dissemination practices.

9. Referrals.
If you elect to use our referral service to have us provide information about the Site and/or the Service to another person or entity, you will need to provide that person's or entity's name and e-mail address. BAF will automatically send the referral a one-time e-mail inviting them to visit the Site. However, the referral may contact BAF at "customerservice@booksarefun.com "  to request the removal of this information from BAF's database.

10. Amendments to This Privacy Policy.
BAF reserves the right to change the terms and conditions of this Privacy Policy at any time in its sole discretion. BAF will provide notification of any change by posting the change on the Site. You are responsible for regularly reviewing this Privacy Policy and all such changes. Continued use of the Site after any such changes have been posted shall constitute your agreement to such changes. This Privacy Policy is incorporated into and subject to the terms of BAF's "Terms of Use" for the Site, which can be found at www.BooksAreFun.com.

11. Additional Information.
Questions regarding this Privacy Policy or the practices of this Site should be directed to BAF's Security Administrator by e-mailing such questions to "customerservice@booksarefun.com."

Privacy Policy

I AGREE that by interacting with the website BooksAreFun.com ("Site"), I am accepting those terms, conditions and practices set forth in this Privacy Policy and that I FURTHER AGREE to the application of this Privacy Policy to the collection, storage, use and disclosure of all of my personal information as described below.

Imagine Nation Books, Ltd. dba Books Are Fun ("Company") may modify this Privacy Policy from time to time acting in its sole discretion.  All changes to this Privacy Policy will be posted on this Site.  I AGREE that my continued use of this Site shall constitute my acceptance of all such modifications, without reservation.

Information that I provide To Company:

I understand and agree that Company can collect my email address and certain demographic information, such as city and country along with unique identifiers, such as a user name and my password.  In addition, I understand that I may provide additional personal information to Company from time to time, such as when I contact Company's customer services representatives.  Other information collected by the Site is described below.

I also understand that the Company wants me to feel confident whenever I use the Site that the Company is focused on the security of my personal information and that the Company will follow processes and procedures that are designed to protect my personal information.  However, I also acknowledge that the Company cannot promise and I do not expect that my personal information will remain secure in every circumstance.

How is Information Collected

Information I agree to provide:  In order to customize the Site, for my use, I will first complete the online registration form to set up my account.  During registration, I will be asked to give contact information (such as email address), demographic information  and unique identifiers. 

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

Information I agree to have automatically collected by the Site:  The Site's servers automatically record information about my use on one of its interactive features, such as when I use "Find a Rep" or "Schedule an Event" and the frequency and size of my data transfers.  Information displayed or clicked in these Site features interface is also recorded. If I am logged in the Site may associate that information with my account.

How Company Uses My Information

I understand and agree that the Company can store and maintain my information in order to best provide up to date interactive, marketing and promotional purposes- and to provide me with a superior user experience.

For example, the Company may use my personal information to:

Evaluate Site usage by analyzing and otherwise using personal information and related data;

  • Manage the Company's operations;
  • Direct e-mails to me in connection with certain promotions, information regarding the Company or the Site;
  • Provide excellent service to me;
  • Conduct research or analysis to improve Company services and products;
  • Customize the Site or enhances its features.

The information collected on the Site is stored in a manner that the Company determines is appropriate for the nature of the data that it collects, and the need to fulfill any of my online requests.

Use of My Information by Third Parties

Generally, my personal information is not provided to third parties for their own use, unless specifically authorized by me or unless under the control of Company. The Company does not share, sell, rent, or trade individual personal information with third parties for their own promotional purposes.

I understand and agree that the Company may from time to time aggregate my personal information for use by various third parties.

I permit the Company to disclose my personal information to third parties:

(a) in order for the Company to comply with the law, regulation, legal process, or enforceable governmental requests;
(b) when the Company must enforce or apply the terms of any of Company's policies or user agreements;
(c) when the Company must protect the rights, property or safety of Company, or any of Company's employees, customers, users, or others,
(d) if  Company becomes involved in a sale, merger, acquisition, or any other form of transfer, personal information may be provided to the entities and advisors involved subject to a confidentiality agreement
(e) for use by third party providers of products and services to the Company.

How does Company Secure My personal Information.

The Company takes significant measures to prevent unauthorized distribution or access to personal information.  Specific technologies used by the Company can vary, but include firewalls, encryption during transmission and other technical or procedural measures.

How Do I Opt Out

I understand that I have the option to opt out of providing certain information or data, from being contacted by or receiving information from the Company, its sponsors, advertisers, affiliates and/or strategic partners, and to choose how the Company uses my information and data.  I agree to exercise my opt out option by sending an e-mail with my request to customerservice@booksarefun.com. You may also log into "My Account" at the top of the website and select "Manage My Subscriptions". You may also click the unsubscribe link at the bottom of any of our email campaigns.

Who Do I Contact If I Have Questions

Please contact company at customerservice@booksarefun.com or call 888-516-3431.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


SecurityThe Site has security measures in place to help protect against the loss, misuse, alteration or unauthorized disclosure of your information and data under BAF's control. When the Site is accessed using Netscape Navigator, or Microsoft Internet Explorer versions 4.0 or higher, Secure Socket Layer technology protects information using both server authentication and data encryption to help ensure that your information and data are safe, secure, and available only to you. BAF also implements an advanced security method based on dynamic data and encoded session identifications, and hosts the Site in a secure server environment to help prevent interference or access from outside intruders.Online Protections

We use 128 bit SSL security during checkout and anytime you enter personal information on our website.  When SSL is active you will notice a closed lock in your browser bar. The closed lock indicates you are on a secure section of our website. If you click on this image, a small pop-up window displaying website security information will appear. This display indicates that your personal information is transmitted in encrypted.